The instructional videos in the campaign were incredibly well received by Chef Studio’s niche audience.  Currently the videos in the campaign have garnered: an average of 99.1% like to dislike ratio across all four videos. High levels of engagement with over 60,000 minutes of organic watch time. Tens of thousands of organically driven views.

As a result, Living Jin has seen their Agar become the number one selling Agar Agar on Amazon. A greater number of impressions on our website’s product page. An increased following across all our social media platform pages. A steady increase in brand awareness and greater customer loyalty. An uptick in participants of our plant based recipe contest.  These have proven to be so popular we are now on our 5th round of contests.

Through exceptionally produced video content and thoughtful, collaborative recipe creation we were able to organically and successfully promote Living Jin products and the Living Jin brand to an extremely targeted, niche, micro influencer audience.  The campaign successfully encouraged our audience to reimagine plant based cooking and get creative in their home kitchens with many Instagram users sharing and tagging us in photos of their versions of the campaigns recipes.