Living Jin is a specialty health and wellness retailer dedicated to making traditional, plant based Korean health foods available to a global audience. They aim to create better, more sustainable food products for the health of both people and the planet while at the same time encouraging their customers to channel their creativity in the kitchen.
They teamed up with the team here at Chef Studio, a James Beard nominated food studio to create a series of instructional cooking videos designed to push creative culinary boundaries and reimagine what plant based cooking could be.
Our aim was to organically build brand awareness, increase social engagement and interaction, generate traffic to our website and encourage viewers to explore their creativity in the kitchen by expanding their use, understanding and appreciation of culturally diverse, sustainable, plant based food products.